Media - Events

5/29/2014
5/6/2014
4/27/2014
2014 Western Law Firm Leaders Forum

Served as a panelist discussing today’s hyper-competitive market, how firms must become obsessed with ingraining a culture of business development and the role a senior leader should take generating profitable growth and enhancing client loyalty.
4/23/2014
4/22/2014
4/22/2014
Marketing Partner Forum
January 2014

There is no “one size fits all” solution for today’s law firm marketing departments, but there are some themes that seem to translate regardless of firm size. Some firms are more culturally inclined to focus on sales whereas others are most comfortable with more traditional marketing and communications efforts. In this session, panelists will discuss what has and has not worked for them and what they have learned along the way. The mix of small firms and large firm panelists will allow the audience to relate no matter their current firm size.

• Defining efficiency – what does it look like when a department is running at it’s top level of production?
• What are must-haves for a department to produce high quality work?
• What can be outsourced and why?
• Tips for keeping your team motivated and engaged
4/22/2014
4/17/2014
4/17/2014
4/4/2014
Legal Marketing Association Annual Conference
April 2014

Three experienced legal marketers present solutions to the most prevalent
problems in business development:

How do you drive cross-selling when lawyers don’t really know each other?
With limited staff and budget, how do you make business development part of everything lawyers are doing?
How do you create business development opportunities that are appealing to clients?

Their insights will include ideas on driving cross-selling and generating action after merging two firms with over 750 attorneys in 13 offices, techniques for integrating business development into everything lawyers are doing, and tips for navigating firm politics to gain direct access to clients and developing activities that appeal to clients while building business. 
4/2/2014
4/1/2014
3/20/2014
Napa Valley Grapegrowers - Grower Series: Tools for Success
3/20/2014
Nonprofit Educational Seminar Series
2/20/2014
2/17/2014
2/13/2014
2/12/2014
2/11/2014
02/11/2014
2/7/2014
2/3/2014
1/31/2014
1/30/2014
1/30/2014
1/29/2014
1/23/2014
1/23/2014
1/23/2014
1/22/2014