Biography

Bruce Maximov has practiced in the Business Department of the firm since 1986. He has a wide-ranging general business practice which emphasizes the corporate, securities, financing, and operational needs of early stage and maturing companies, with a particular focus on intellectual property-based technology companies.

Through his general corporate practice, Bruce has advised entrepreneurs in the formation and operation of businesses ranging from high technology and product innovation, to the hotel, restaurant, and wine industries, and commercial and residential real estate development. His securities practice has involved SEC registered public offerings and exempt private placements, on behalf of companies and investors, for a variety of high technology, real estate development and vineyard, and winery clients.  His venture capital work, while similarly varied, has focused on technology and, particularly, Internet-based companies. He also has extensive mergers and acquisitions experience with companies in the e-commerce, biotechnology, computer software, product distribution, hospitality, and other industries.

Bruce's broad based practice has involved him in the full spectrum of transactions, both domestic and international. He has helped entrepreneurs form their companies and secure first round financing, and he has guided mature companies through their initial public offerings and follow-on public financings. He has advised companies in negotiating for venture capital, and he has advised venture capital firms in negotiating investments in portfolio companies. Bruce has assisted private companies in acquiring assets as little as $1 million and selling businesses worth more than $50 million, and he has assisted public companies in effecting $500 million and $1 billion mergers. He has advised on syndications and roll-ups, contested proxy fights for control, and tender offers, as well as asset sales and share exchanges.

He has lectured and moderated panels on a variety of business and legal issues, including Continuing Education of the Bar programs on "Organizing and Advising Closely Held Corporations" and industry presentations on "Forming and Managing Strategic Alliances." Bruce teaches federal securities law as an adjunct professor at Golden Gate University Law School and has made presentations on multimedia, copyright, and other issues at such industry conferences as the Computer Game Developers Conference and the National Educational Media Network Conference

Memberships and Affiliations

  • Board of Directors, San Francisco Chapter of the Association for Corporate Growth
  • Served as a law clerk to the United States Court of Appeals for the D.C. Circuit

Firm Highlights

Publication

Top 10 Practical Business Implications Arising From the Passage of the CPRA

California’s Proposition 24 passed as expected, and the new California Privacy Rights Act will change the privacy landscape created by the California Consumer Protection Act (CCPA), which went into effect only months ago. While...

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Publication

Undergoing Bankruptcy Proceedings? Here’s How to Make Sure PII Maintains Its Value

Due to the COVID-19 pandemic, some businesses are considering potential liquidation or restructuring through bankruptcy. Companies in this situation should keep privacy concerns in mind, because the handling of personal data in bankruptcy proceedings...

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Event

Antitrust and Technology: Perspectives From In-House Competition Counsel

Chris Wheeler is the moderator for the Association of Corporate Counsel San Francisco Bay Area Chapter program "Antitrust and Technology: Perspectives from In-House Competition Counsel." Overview: As the COVID-19 pandemic has accelerated the digital...

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News

How California Wine Business Property Transfer Rules Will Change in 2021

Lauren Galbraith commented in the North Bay Business Journal article "How California Wine Business Property Transfer Rules Will Change in 2021."  “I see families in the wine business demonstrate keen awareness that they must...

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News

Year-End Planning After The Election: What Financial Advisors & Tax Pros Are Telling Clients About Future Tax Changes

Lauren Galbraith was quoted in the Forbes article "Year-End Planning After The Election: What Financial Advisors & Tax Pros Are Telling Clients About Future Tax Changes." Read the full article, here .

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Publication

Marine Plastic Pollution: How Global Extended Producer Responsibility Can Help

Nearly nine million tons of plastic waste flow into our oceans each year, arriving in many ways—ranging from polluted rivers and waterways to the wastewater from our washing machines. Once in the ocean, this pervasive...

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Event

Conducting Internal Investigations: Latest Best Practices for Companies and Their Counsel

William Keane will moderate a panel on the latest best practices for companies and their counsel in conducting internal investigations. 

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Publication

Arbitration Agreements in Privacy Disputes: The Wyze Decision and the CCPA

Earlier this year, a number of individuals brought a lawsuit in the United States District Court for the Western District of Washington against Washington-based company Wyze Labs, Inc (Wyze), which manufactures “smart” home cameras...

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Event

North Coast Cannabis Industry Conference

Farella Braun + Martel is proud to underwrite the North Bay Business Journal's 2020 North Coast Cannabis Industry Conference series. This live virtual event will explore new opportunities and challenges to the medical, recreational, and...

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News

Farella’s Aviva Gilbert Honored With WWCDA Catherine M. O’Neil Mentoring Award

SAN FRANCISCO, November 19, 2020: Northern California legal powerhouse Farella Braun + Martel is pleased to announce that Aviva J. Gilbert will be honored by the Women's White Collar Defense Association (WWCDA) with its Catherine...

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