Structuring Your Department for Your Unique Culture
Marketing Partner Forum
January 2014
There is no “one size fits all” solution for today’s law firm marketing departments, but there are some themes that seem to translate regardless of firm size. Some firms are more culturally inclined to focus on sales whereas others are most comfortable with more traditional marketing and communications efforts. In this session, panelists will discuss what has and has not worked for them and what they have learned along the way. The mix of small firms and large firm panelists will allow the audience to relate no matter their current firm size.
• Defining efficiency – what does it look like when a department is running at it’s top level of production?
• What are must-haves for a department to produce high quality work?
• What can be outsourced and why?
• Tips for keeping your team motivated and engaged
