Cannabis IP: Using Intellectual Property to Protect Your Assets and Grow Your Business
Nate Garhart and Ashley Roybal-Reid discuss "Cannabis IP: Using Intellectual Property to Protect Your Assets and Grow Your Business."
Intellectual property (IP) is a critical issue in the cannabis industry. Creating and protecting cannabis products, processes, and brands comes with unique challenges, and certain IP laws may apply differently to cannabis brands and companies than it does to companies in other industries. As competition increases and the cannabis market expands, the value of cannabis-related IP, and the risks of failing to protect it, are likely to multiply.
Cannabis companies and owners must take proper precautions to protect their IP from misappropriation. Join us as we discuss:
- Protecting your innovations and unique cannabis products using patents or trade secrets
- Marketing and promoting cannabis brands with trademarks and similar legal identifiers
- Copyrighting cannabis-related designs and publications