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Creating, Protecting Wine Trademarks

10/28/2013 Articles

Trademarks are especially important in the wine industry. Brand names, of course, are the means by which consumers distinguish between competing goods and services. With wine, the consumer’s choice is often made based solely on the brand name or label. And trademark missteps can be expensive — rebranding, pursuing an infringer, and trying to resolve conflicts during the sale of a business are all costly and time consuming. Developing and protecting strong trademarks should therefore be considered an investment designed both to ensure that others cannot stop you from using your mark and to prevent others from using your mark or a confusingly similar mark.

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