Insights
Events

Preparing Managing Partners for Meaningful Client Communications

January 1, 1970
David Bruns
Managing partner and leadership visits are valued by clients and critical to a law firm’s ongoing client feedback efforts. When done well, clients are dazzled by the attention and become increasingly loyal to the firm. Unfortunately, most law firms do not seek any type of client feedback despite proven benefits to the bottom line. According to a study conducted by Wicker Park Group in conjunction with LexisNexis Martindale-Hubbell, 52% of firms surveyed globally do not conduct client feedback programs, and 59% of the firms not seeking feedback say it is not a priority for firm leadership.

Managing partners erroneously assume their attorneys are getting all of the necessary client feedback without any formal process in place. And many law firm marketing professionals admit their managing partners are guilty of conducting “drive-by client visits” and confusing social or sales calls with client feedback efforts. When a formal interview is conducted, clients offer concrete, valuable information that improves the relationship and builds more business. This program will outline best practices, tips and tactics from marketing professionals who have successfully prepared their firm leaders to take client interactions to the next level.

LMA 2015 Annual Conference

Firm Highlights

Publication

AB 37: State Tax Deductions for Cannabis Businesses

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Publication

End of a Decade - Checklist for California Nonprofits

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ABA 34th National Institute on White Collar Crime

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News

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Event

2020 Insurance Coverage Litigation Committee CLE Seminar

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Publication

Trade Secret Hygiene for Current Employees

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Publication

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News

Farella Braun + Martel’s Jerome Braun Honored With Bill Edlund Award for Professionalism in the Law

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Threat of Cyberattack by Iran Still Critical, Experts Say

Insurance Recovery Partner Tyler Gerking commented in  The Wall Street Journal article "Threat of Cyberattack by Iran Still Critical, Experts Say." In the article, Tyler said that such direct actions by a nation-state against...

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