Biography

As the Director of Client Services for Farella Braun + Martel, Dave leads the firm's business development efforts.  He has successfully integrated business development into the culture of the firm by creating a multi-tiered training program that  leverages Farella’s existing relationship building efforts, affinity groups and practice group activities as opportunities to practice sound business development tactics within the firm, and where appropriate directly involve clients.  He facilitates annual practice-based business planning, firm-wide business development tactics, internal and external communication and an expansion of electronic marketing programs.

Dave approaches business development with a skeptical approach to the status quo.  With more than 14 years of legal industry experience, he understands the risk averse style of most lawyers.  Dave incorporates proven tactics from inside and outside of the legal industry to develop creative, action-based programs that blend traditional and electronic client touch points.  His approach is founded in solid metrics and requires a deep understanding of law firm economics, practice-based value propositions, corporate marketing tactics and a stiff back-bone.

As a sounding board at Farella, Dave works with individual attorneys at all levels to develop achievable practice development programs and target specific clients for new or additional work.  He counsel his lawyers on subjects ranging from communication skills to influencing decision makers and managing client expectations to developing next steps in the sales process.  He also conducts client interviews to obtain feedback and uses this data to enhance the client relationship experience.

Memberships and Affiliations

College of Law Practice Management - Fellow (2016)

Legal Marketing Association - Hall of Fame (2016)

Legal Marketing Association – Treasurer (2008); Transition Task Force Chair (2009); Governance Committee Co-Chair (2010); Organizational Structure Task Force (2015)

Legal Marketing Association, Bay Area – President (2003), Immediate Past President (2004), Program Committee Co-Chair (2006, 2005, 2002, 2001)

  • Rella Lossy Marketing Professional of the Year - 2009
  • Chapter of the Year – 2004 National Your Honor Awards
  • Member of the Year – 2003 LMA – Bay Area Your Honor Awards

Firm Highlights

Event

How hiQ Labs v. LinkedIn and Cases Following It Have Changed U.S. Law on Scraping

Alex Reese is a speaker at OxyCon's 2022 web scraping conference for the session "How hiQ Labs v. LinkedIn and Cases Following It Have Changed U.S. Law on Scraping." To register for the conference, please click...

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News

Facing 'Changing of the Guard,' Midsize Law Is Readying the Next Generation of Talent

Brian Donnelly spoke to The Recorder for the article, "Facing 'Changing of the Guard,' Midsize Law Is Readying the Next Generation of Talent."  Leaders at Keker, Van Nest & Peters and Farella Braun...

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News

Vault Ranks Farella Among the 2023 Best Midsize Law Firms to Work For in U.S.

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Publication

Nonprofit Basics: Amending Nonprofit Corporation Bylaws

Welcome to EO Radio Show – Your Nonprofit Legal Resource . This episode covers legal aspects of amending the bylaws for a nonprofit corporation to change its governance, to update the bylaws for changes...

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Event

2022 Wildlife & Permitting Symposium

David Lazerwitz will present at the Burns & McDonnell "2022 Wildlife & Permitting Symposium."

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News

Farella’s Doug Dexter Elected Chair of the ABA’s Labor and Employment Law Section

Doug Dexter headshot
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Publication

Using Multi-Factor Authentication as a Prerequisite to Cyber Liability Coverage

Multi-factor authentication (MFA) is more than an annoying popup or text message when logging onto a company’s website or platform. Not only is using MFA a sound security practice and good business, it is frequently...

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Publication

Nonprofit Basics: Setting up a New Charity for Disaster Relief

Welcome to EO Radio Show – Your Nonprofit Legal Resource . This episode provides a checklist of considerations when organizing a new charity to provide relief in the aftermath of a disaster, such as...

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Publication

Nonprofit Basics: Charitable Support for Individuals Affected by a Disaster

Welcome to EO Radio Show – Your Nonprofit Legal Resource . This Nonprofit Basics episode addresses some common charitable questions that come up in the immediate aftermath of disasters: earthquakes, hurricanes, wildfires, pandemics, terrorist...

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News

Farella Represents Miller Family on Sale of The Silverado Vineyards

Wine Grapevine Image
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