Biography

As the Director of Client Services for Farella Braun + Martel, Dave leads the firm's business development efforts.  He has successfully integrated business development into the culture of the firm by creating a multi-tiered training program that  leverages Farella’s existing relationship building efforts, affinity groups and practice group activities as opportunities to practice sound business development tactics within the firm, and where appropriate directly involve clients.  He facilitates annual practice-based business planning, firm-wide business development tactics, internal and external communication and an expansion of electronic marketing programs.

Dave approaches business development with a skeptical approach to the status quo.  With more than 14 years of legal industry experience, he understands the risk averse style of most lawyers.  Dave incorporates proven tactics from inside and outside of the legal industry to develop creative, action-based programs that blend traditional and electronic client touch points.  His approach is founded in solid metrics and requires a deep understanding of law firm economics, practice-based value propositions, corporate marketing tactics and a stiff back-bone.

As a sounding board at Farella, Dave works with individual attorneys at all levels to develop achievable practice development programs and target specific clients for new or additional work.  He counsel his lawyers on subjects ranging from communication skills to influencing decision makers and managing client expectations to developing next steps in the sales process.  He also conducts client interviews to obtain feedback and uses this data to enhance the client relationship experience.

Memberships and Affiliations

College of Law Practice Management - Fellow (2016)

Legal Marketing Association - Hall of Fame (2016)

Legal Marketing Association – Treasurer (2008); Transition Task Force Chair (2009); Governance Committee Co-Chair (2010); Organizational Structure Task Force (2015)

Legal Marketing Association, Bay Area – President (2003), Immediate Past President (2004), Program Committee Co-Chair (2006, 2005, 2002, 2001)

  • Rella Lossy Marketing Professional of the Year - 2009
  • Chapter of the Year – 2004 National Your Honor Awards
  • Member of the Year – 2003 LMA – Bay Area Your Honor Awards

Firm Highlights

Event

The Advocates’ Society Spring Symposium: The Advocate Making a Difference

Douglas Young is the keynote speaker at The Advocates’ Society Spring Symposium: The Advocate Making a Difference on April 28. The Advocates' Society and the American College of Trial Lawyers invite you to attend the...

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Publication

PSDcast – Is Energy Companies' Customer Data a Trade Secret?

We often focus on the privacy issues involved in data collection – and they are critically important – while neglecting the idea of data as a tangible and valuable resource (and how to protect...

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News

Farella Advises MedMen to Win San Francisco Cannabis Retail Store Approval

Northern California legal powerhouse Farella Braun + Martel provided national premium cannabis retailer MedMen Enterprises Inc.  with land use and permitting advice to win approval to open a new retail store on Union Street...

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Event

BASF Political Speech in the Workplace

Holly Sutton is a featured panelist at the BASF Labor and Employment Section of the Barristers Club live webinar, "Political Speech in the Workplace." Details: Although the 2020 election cycle has ended, employees and...

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Event

Insurance for Nonprofits: Managing Risk in Risky Times

Mary McCutcheon and Cynthia Rowland will discuss "Insurance for Nonprofits: Managing Risk in Risky Times" at the April Nonprofit Education Series. Nonprofit organizations—and their directors and staff—are not immune to claims in difficult economic...

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Publication

New Proposition 65 Warning Requirements for Cannabis and Hemp-Derived Products

Donald Sobelman and Wendy Hernandez discuss "New Proposition 65 Warning Requirements for Cannabis and Hemp-Derived Products." Proposition 65 requires “clear and reasonable” warnings in California for products containing chemicals on the State’s list of...

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News

Farella Awards 2021 Diversity Scholarships to Three Bay Area Law Students

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Publication

Law Updates for California Employers: COVID Sick Leave Obligations, Meal-Period Rules, COBRA Benefits

New legislation and a recent court decision have significant implications for California employers. Certain California employers must now provide supplemental paid sick leave to employees who miss work for specified reasons related to the...

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Publication

New Round of PPP Loans: What Nonprofits Need to Know

Matt Lewis and Julie Treppa discuss "New Round of PPP Loans: What Nonprofits Need to Know."  The Paycheck Protection Program (PPP) is a lifeline for nonprofits and other businesses that are struggling to survive during...

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News

Farella Partners in Development of La Cocina Municipal Marketplace

Farella Braun + Martel served as the pro bono legal partner to La Cocina in the development of La Cocina Municipal Marketplace in San Francisco’s Tenderloin neighborhood. The nation’s first women-led food hall will...

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