California Cannabis Businesses Face Costly Peril With Marketing Robocalls, Attorney Says
Cynthia Castillo spoke at the 2021 North Coast Cannabis Conference underwritten by Farella Braun + Martel and presented by the North Bay Business Journal. Cynthia spoke on trends in Telephone Consumer Protection Act (TCPA) litigation. According to Cynthia, the cannabis industry is especially vulnerable to these class-action lawsuits because it’s relatively new and businesses may not know all the rules.
She commented that at the moment the industry will need to negotiate a patchwork of rules. To avoid getting slapped with a class-action lawsuit and opening themselves up to millions in damages, she advises businesses to do the following:
- Work with an experienced attorney
- Continue to get written consent and allow for an opt-out of promotional texts
- Standardize a company policy
- Keep adequate records
- Ensure vendors are compliant
Read the full article with insights from fellow speakers Cy Scott (Headset), Morgan Fox (National Cannabis Industry Association), and Judith Schvimmer (The Parent Company) here.
Read Cynthia's article, "Complying With the TCPA After the Facebook Supreme Court Decision" here.