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Fighting The Brand Your Trademark from Being Misused on Search Engines

12/1/2008 Articles

Published in the ACC Docket
December 2008

Search engines like Google and Yahoo! have created lucrative programs to sell keywords to companies and individuals who want to advertise their websites on these search engines. For instance, Google's AdWords program allows advertisers to purchase specific keywords for use as meta tags. When a user searches for those words, links to advertisers' websites appear in the Sponsored Links column of the search results page. Although many meta tags are not visible to online users, they essentially publish the content of websites to search engines. More recently, Google has also unveiled its AdSense program, which analyzes a website and automatically generates conceptually related advertising. The related advertising appears in a bubble on the user's screen known as a parked page or advertising page and contains hyperlinks to the advertisers' websites. Each time a user clicks on one of these hyperlinks, the domain site owner receives a small click-through or pay-per-view fee.

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Facebook Suspends Apps That Scrape Data From Its Platform Following Cambridge Analytica Scandal

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Published on ACCDocket.com . By Walt Norfleet, Smiths Group plc and Eugene Y. Mar, Farella Braun + Martel LLP Picture this: Your company is in a highly competitive industry with several leading players heavily supported...

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Farella Braun + Martel Ranked Among “Best Law Firms” by U.S. News & World Report and Best Lawyers

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If the eye-popping damages awards in several recent lawsuits are any indication, companies are increasingly coming to see their private information as one of their most valuable assets—and California juries apparently agree. For example...

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What California’s New Security Law Means to Your Business

Commonsense IoT security steps that startups and small business should consider to comply with California’s new law California recently enacted a new law, Senate Bill 327, that requires companies that make Internet of Things...

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Practices to Protect Trade Secrets in Failed Acquisitions and Customer Relationships

Published on  ACCDocket.com . By Walt Norfleet, Smiths Group plc and Eugene Y. Mar, Farella Braun + Martel LLP In part one of this three-part series on best practices for protecting trade secrets and guarding...

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Jeff Fisher Named Among California’s 2019 Top Trade Secrets Lawyers by the Daily Journal

SAN FRANCISCO, October 9, 2019: Farella Braun + Martel is proud to announce that Jeffrey M. Fisher was named among the “Top Trade Secrets Lawyers” in California by the Daily Journal . Fisher has...

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Benchmark California 2020 Ranks Farella Among Top Litigation Firms

Doug Young named among Top 20 Trial Lawyers in California SAN FRANCISCO, October 16, 2019: Farella Braun + Martel continues to be ranked among the top litigation firms by Benchmark California 2020, a guide...

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