Biography

Eugene Mar leads Farella’s Technology Industry Group. He specializes in representing technology companies in intellectual property litigation, advising emerging companies on strategies for building and diversifying their intellectual property portfolios, and counseling clients on IP licensing and best practices for trade secret protection.

As an IP litigator, Eugene has prevailed in trade secret, patent, trademark, and IP licensing litigations at every level, including multiple jury trials and appeals. His cases have involved an equally broad range of technologies including solid state disk controllers, QR codes, computer storage and networking products, web browser architecture, topological data analysis, mobile device operating systems, microprocessor architecture, drug-eluting stents, protein synthesis, capillary electrophoresis, data encryption and decryption, payment card security technology, and signal abstraction.

Clients value Eugene for his ability to align legal strategy with the client’s business interests and his strategic thinking in seeking the quickest path to an early adjudication on the merits of a case. If, however, a trial is inevitable, Eugene is an experienced, aggressive, and effective advocate, equally skilled at handling both day-to-day disputes, and major, bet-the-company cases.

Eugene also advises emerging and growth companies on cost-effective intellectual property protection strategies. He typically bases his strategy on an analysis of the location and impact of a client’s core technology in the marketplaces in which it competes, particularly relative to competitors. He also counsels early-stage clients in developing diversified intellectual property assets with the ultimate objective of building a strong, defensible portfolio. This work has included conducting due diligence for companies looking to build IP portfolios by acquiring patents.

Day-to-day, Eugene also assists emerging companies with drafting and negotiating a variety of IP-related agreements, including non-disclosure, assignment and license agreements as well as cloud-based software usage agreements and licenses.

Distinctions

  • Euromoney Legal Media Group, Americas Rising Stars shortlist, Best in Patent (2019)
  • Benchmark Litigation "40 & Under Hotlist" (2017-2019)
  • Managing Intellectual Property’s IP Stars - Patent Litigation (2018-2020)
  • The Recorder’s inaugural list of 50 "Fast Track" lawyers in California (2012)
  • Euromoney Legal Media Group to the shortlist of the inaugural Americas Rising Stars Awards in the “Best in Patent” category (2018)

Memberships and Affiliations

  • Past Chair, Intellectual Property Section, Bar Association of San Francisco
  • Co-chair, Intellectual Property Roundtable Committee, ABA Litigation Section

Firm Highlights

Publication

Practices to Protect Trade Secrets in Failed Acquisitions and Customer Relationships

Published on  ACCDocket.com . By Walt Norfleet, Smiths Group plc and Eugene Y. Mar, Farella Braun + Martel LLP In part one of this three-part series on best practices for protecting trade secrets and guarding...

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Publication

How Defense Strategies Can Go Awry When Pursuing Concurrent PTAB Relief in Financial Services Patent Litigation

United States Automobile Association (USAA), a financial services company that provides insurance, banking, investment, and retirement products and services for members of the military and their families, filed a surprising patent infringement complaint against Wells Fargo...

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Publication

Strategy Lessons From Wells Fargo Fintech Patent Litigation

United States Automobile Association (USAA) is a financial services company that provides insurance, banking, investment, and retirement products and services for members of the military and their families. On June 7, 2018, USAA filed...

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Publication

Securing Against Trade Secret Pitfalls and Dangers Arising From Employee Mobility Situations

Published on ACCDocket.com . By Walt Norfleet, Smiths Group plc and Eugene Y. Mar, Farella Braun + Martel LLP Picture this: Your company is in a highly competitive industry with several leading players heavily supported...

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News

Farella Braun + Martel Attorneys Named 2020 IP Stars by Managing Intellectual Property - Firm Recommended for Patent Litigation

Farella Braun + Martel’s James L. Day , Jeffrey M. Fisher , Eugene Mar , Stephanie P. Skaff and Roderick M. Thompson have been named IP Stars by Managing Intellectual Property in its 2020...

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Publication

Trade Secret Hygiene for Current Employees

Published on  ACCDocket.com . By Walt Norfleet, Smiths Group plc and Eugene Y. Mar, Farella Braun + Martel LLP In the first two parts of this series on best practices in protecting trade secrets, we...

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News

Farella Represents Adobe Inc. in Prevailing on Petition to Transfer Patent Case Out of Western District of Texas

SAN FRANCISCO, July 29, 2020: Farella Braun + Martel announces that the Federal Circuit Court of Appeals has granted its client Adobe Inc.’s writ of mandamus petition seeking to transfer a patent case from...

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