News

August 30, 2023 Media Coverage
USAA Wins Patent Agreement With Discover, Vows To Keep Going After Banks
American Banker
Eugene Mar spoke to American Banker for the article, "USAA Wins Patent Agreement With Discover, Vows To Keep Going After Banks." Link (subscription required): https://www.americanbanker.com/news/usaa-wins-patent-agreement-with-discover-vows-to-keep-going-after-banks Eugene said this becomes a business decision for a company like Discover. "You're looking at...
February 3, 2023 Media Coverage
PNC Scores a Win in Battle With USAA Over Mobile Check Deposit Patents
American Banker
Eugene Mar, intellectual property litigation partner and chair of the Technology Industry Group, spoke to American Banker for the article "PNC Scores a Win in Battle With USAA Over Mobile Check Deposit Patents." "My general sense is that both...
October 16, 2020 Media Coverage
3 Things To Know After Busy WDTX Patent Judge's 1st Trial
Law360
Eugene Mar spoke to Law360 about the  MV3 Partners LLC v. Roku Inc.  case in the article, " 3 Things To Know After Busy WDTX Patent Judge's 1st Trial." In the article, Eugene said he's watching to see if there's...
October 31, 2018 Accolades
Farella Braun + Martel Recognized in Benchmark Litigation 2019
SAN FRANCISCO (October 31, 2018): Farella Braun + Martel LLP continues to be ranked among the top litigation firms in California by Benchmark Litigation . In its 2019 edition, Farella is ranked “Highly Recommended” for litigation in California and...
May 10, 2018 Media Coverage
Calif. Jury Says Emerson Owes BladeRoom $30M For IP Theft
Law360 May 10, 2018 "Calif. Jury Says Emerson Owes BladeRoom $30M For IP Theft" A California federal jury held that American manufacturing giant Emerson Electric Co. owes U.K.-based BladeRoom Group Ltd. $30 million for stealing trade secrets to build...
June 25, 2015 Media Coverage
Unified Patents Adds AIA Reviews To Anti-'Troll' Arsenal
Law360 June 23, 2015 "Unified Patents Adds AIA Reviews To Anti-'Troll' Arsenal" Farella Braun + Martel's partner, Eugene Mar, was quoted in Law360 about how Unified Patent’s use of inter partes reviews adds to other groups’ attempts to thwart nonpracticing...
April 11, 2012 Accolades
Farella’s Eugene Mar Recognized Among “Lawyers on the Fast Track”
SAN FRANCISCO, April 11, 2012 – The Recorder has named Farella Braun + Martel Intellectual Property Litigation Partner Eugene Y. Mar to its inaugural list of 50 "Fast Track" lawyers, recognizing California attorneys whose early accomplishments indicate they will...
January 3, 2011 Announcement
Farella Braun + Martel Names Eugene Mar Partner
SAN FRANCISCO , January 3, 2011 - Farella Braun + Martel LLP has elevated intellectual property litigator Eugene Y. Mar to partner.  "We are pleased to welcome Eugene into the partnership," said managing partner Steve Lowenthal.  "Eugene exemplifies Farella's...
May 29, 2007 Announcement
Farella Braun + Martel Adds Four New Associates
SAN FRANCISCO (May 30, 2007):  Farella Braun + Martel expands key practice groups with the addition of four new associates: Karen D. Flentge (Real Estate), Sebastian A. Jerez (Business Litigation), Eugene Y. Mar (Intellectual Property and Technology), and Kristine...

Firm Highlights

News

Farella Wins Complete Defense Ruling at Trial for Smart Meter Technology Company

Northern California legal powerhouse Farella Braun + Martel secured a complete defense victory for a smart meter technology company following a two-week bench trial in the U.S. Bankruptcy Court for the Southern District of California...

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Publication

Failures Are Valuable IP: Protect Your Startup’s Negative Trade Secrets

Technology companies and start-ups are familiar with protecting inventions with patents, and protecting their secret formulas, source code, and algorithms as trade secrets. But tech companies may not be aware of another powerful form of...

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Publication

AI and Trade Secrets: A Complicated Friendship

Excitement has been growing for decades around the development, training, and use of generative AI, but this past year the excitement escalated into a frenzy. Everyone is considering how AI impacts their business. This article...

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Publication

Is the Copyright Threat to Generative AI Overhyped? Implications of Kadrey v. Meta

In November 2023, Meta successfully had nearly all of the claims against it dismissed in the Kadrey v. Meta Platforms, Inc. suit, a victory with potential implications for other technology companies with generative AI tools...

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News

USAA Wins Patent Agreement With Discover, Vows To Keep Going After Banks

Eugene Mar spoke to American Banker for the article, "USAA Wins Patent Agreement With Discover, Vows To Keep Going After Banks." Link (subscription required): https://www.americanbanker.com/news/usaa-wins-patent-agreement-with-discover-vows-to-keep-going-after-banks Eugene said this becomes a business decision for a...

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