Outside the Office

Eugene enjoys spending time with his family, including two wonderful children who are rapidly growing up, and particularly cherishes their vacations exploring other countries. When not with his family, you’ll likely find Eugene attending a whiskey event in the Bay Area, cheering on his favorite professional Bay Area sports team and the CAL Golden Bears, or exploring new restaurants with his wife and friends. 

Eugene Mar_Travel Photo Eugene Mar_Travel Photo

Firm Highlights

Publication

Failures Are Valuable IP: Protect Your Startup’s Negative Trade Secrets

Technology companies and start-ups are familiar with protecting inventions with patents, and protecting their secret formulas, source code, and algorithms as trade secrets. But tech companies may not be aware of another powerful form of...

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News

Farella Wins Complete Defense Ruling at Trial for Smart Meter Technology Company

Northern California legal powerhouse Farella Braun + Martel secured a complete defense victory for a smart meter technology company following a two-week bench trial in the U.S. Bankruptcy Court for the Southern District of California...

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Publication

AI and Trade Secrets: A Complicated Friendship

Excitement has been growing for decades around the development, training, and use of generative AI, but this past year the excitement escalated into a frenzy. Everyone is considering how AI impacts their business. This article...

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Publication

Is the Copyright Threat to Generative AI Overhyped? Implications of Kadrey v. Meta

In November 2023, Meta successfully had nearly all of the claims against it dismissed in the Kadrey v. Meta Platforms, Inc. suit, a victory with potential implications for other technology companies with generative AI tools...

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News

USAA Wins Patent Agreement With Discover, Vows To Keep Going After Banks

Eugene Mar spoke to American Banker for the article, "USAA Wins Patent Agreement With Discover, Vows To Keep Going After Banks." Link (subscription required): https://www.americanbanker.com/news/usaa-wins-patent-agreement-with-discover-vows-to-keep-going-after-banks Eugene said this becomes a business decision for a...

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