CMO Series EP35 - David Bruns of Farella, Braun + Martel on the process of getting to the legal BD win
February 16, 2022
Success in legal Business Development sometimes happens by accident, but the days when firms could get by without an effective BD strategy are long gone.
Someone who is pushing the envelope when it comes to developing legal BD best practice is David Bruns, Director of Client Services at Farella, Braun + Martel. Alistair Bone is lucky to be joined by David on this episode of the CMO Series podcast to hear his insights on how to get to the legal BD win.
David discusses his approach to BD and the importance of understanding and celebrating the little wins throughout the journey.
