Legal Marketing Association Annual Conference
April 2014

Three experienced legal marketers present solutions to the most prevalent
problems in business development:

How do you drive cross-selling when lawyers don’t really know each other?
With limited staff and budget, how do you make business development part of everything lawyers are doing?
How do you create business development opportunities that are appealing to clients?

Their insights will include ideas on driving cross-selling and generating action after merging two firms with over 750 attorneys in 13 offices, techniques for integrating business development into everything lawyers are doing, and tips for navigating firm politics to gain direct access to clients and developing activities that appeal to clients while building business.