SAN FRANCISCO, January 3, 2011 - Farella Braun + Martel LLP has elevated intellectual property litigator Eugene Y. Mar to partner. 

"We are pleased to welcome Eugene into the partnership," said managing partner Steve Lowenthal.  "Eugene exemplifies Farella's blend of exceptional lawyering, creativity and dedication to client service.  We expect him to be an integral part of the firm's future."

Mar maintains an intellectual property litigation practice, with a particular focus on patent litigation.  He has represented clients in patent, copyright, trademark and trade dress disputes in the fields of computer software, microprocessor architecture, drug-eluting stents, capillary electrophoresis, chromatography, computer network storage, DVD encoding and encryption, the use of haptics in video game consoles and controllers, prepaid cards, payment card encryption and security, online downloadable media and replaceable refrigerator water filters.  He earned his J.D. from Harvard Law School (2003), where he served as articles editor for the Harvard Journal of Law and Technology, and his B.A. from the University of California at Berkeley (2000).

Farella Braun + Martel represents clients throughout the United States and abroad in sophisticated business transactions and high-stakes commercial, civil and criminal litigation. Founded in 1962, the firm is headquartered in San Francisco and maintains an office in the Napa Valley focused on the wine industry. Farella Braun + Martel lawyers are known for their imaginative legal solutions, dynamism and intellectual creativity. With an unwavering service ethic and interdisciplinary team approach, the firm is committed to advancing clients' objectives in the most effective, coordinated and efficient manner. Farella Braun + Martel is a green business. www.fbm.com