Publications

Fighting The Brand Your Trademark from Being Misused on Search Engines

12/1/2008 Articles

Published in the ACC Docket
December 2008

Search engines like Google and Yahoo! have created lucrative programs to sell keywords to companies and individuals who want to advertise their websites on these search engines. For instance, Google's AdWords program allows advertisers to purchase specific keywords for use as meta tags. When a user searches for those words, links to advertisers' websites appear in the Sponsored Links column of the search results page. Although many meta tags are not visible to online users, they essentially publish the content of websites to search engines. More recently, Google has also unveiled its AdSense program, which analyzes a website and automatically generates conceptually related advertising. The related advertising appears in a bubble on the user's screen known as a parked page or advertising page and contains hyperlinks to the advertisers' websites. Each time a user clicks on one of these hyperlinks, the domain site owner receives a small click-through or pay-per-view fee.

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Firm Highlights

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How Defense Strategies Can Go Awry When Pursuing Concurrent PTAB Relief in Financial Services Patent Litigation

United States Automobile Association (USAA), a financial services company that provides insurance, banking, investment, and retirement products and services for members of the military and their families, filed a surprising patent infringement complaint against Wells Fargo...

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Publication

Securing Against Trade Secret Pitfalls and Dangers Arising From Employee Mobility Situations

Published on ACCDocket.com . By Walt Norfleet, Smiths Group plc and Eugene Y. Mar, Farella Braun + Martel LLP Picture this: Your company is in a highly competitive industry with several leading players heavily supported...

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News

Farella Braun + Martel Attorneys Named 2020 IP Stars by Managing Intellectual Property - Firm Recommended for Patent Litigation

Farella Braun + Martel’s James L. Day , Jeffrey M. Fisher , Eugene Mar , Stephanie P. Skaff and Roderick M. Thompson have been named IP Stars by Managing Intellectual Property in its 2020...

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Publication

Trade Secret Hygiene for Current Employees

Published on  ACCDocket.com . By Walt Norfleet, Smiths Group plc and Eugene Y. Mar, Farella Braun + Martel LLP In the first two parts of this series on best practices in protecting trade secrets, we...

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Publication

Practices to Protect Trade Secrets in Failed Acquisitions and Customer Relationships

Published on  ACCDocket.com . By Walt Norfleet, Smiths Group plc and Eugene Y. Mar, Farella Braun + Martel LLP In part one of this three-part series on best practices for protecting trade secrets and guarding...

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News

Farella Represents Adobe Inc. in Prevailing on Petition to Transfer Patent Case Out of Western District of Texas

SAN FRANCISCO, July 29, 2020: Farella Braun + Martel announces that the Federal Circuit Court of Appeals has granted its client Adobe Inc.’s writ of mandamus petition seeking to transfer a patent case from...

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Publication

Strategy Lessons From Wells Fargo Fintech Patent Litigation

United States Automobile Association (USAA) is a financial services company that provides insurance, banking, investment, and retirement products and services for members of the military and their families. On June 7, 2018, USAA filed...

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