Farella is the presenting sponsor of the 26th Annual North Bay Business Journal Wine Industry Conference. As the wine industry navigates a pivotal year, this conference is designed to tackle the biggest shifts head-on. Whether you are a producer, buyer, or enthusiast, this is where the 2026 roadmap is being written. Katherine Philippakis, Farella Wine Industry Group chair, will moderate a panel on AB 720, the new law that creates an Estate Tasting Event Permit, and how it is actually changing the landscape with perspectives from both Napa and Sonoma counties.

The conference will feature a keynote address by Cathy Huyghe, CEO and Co-Founder of Enolytics, titled "Wine Data Superheroes: A Biography from Idea to AI and Beyond." In addition, there will be a second panel discussing buying trends, providing insights from local buyers on consumer preferences and the products that are selling well.