Latest Developments in IP (San Francisco)
Eugene Mar and Alex Reese, Moderators, Latest Developments in IP
Firm Highlights
Publication
Failures Are Valuable IP: Protect Your Startup’s Negative Trade Secrets
Technology companies and start-ups are familiar with protecting inventions with patents, and protecting their secret formulas, source code, and algorithms as trade secrets. But tech companies may not be aware of another powerful form of...
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Publication
AI and Trade Secrets: A Complicated Friendship
Excitement has been growing for decades around the development, training, and use of generative AI, but this past year the excitement escalated into a frenzy. Everyone is considering how AI impacts their business. This article...
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News
Farella Lawyers Recognized in The Best Lawyers in America® 2024 Edition
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Publication
Failures Are Valuable IP: Protect Your Startup’s Negative Trade Secrets
Technology companies and start-ups are familiar with protecting inventions with patents, and protecting their secret formulas, source code, and algorithms as trade secrets. But tech companies may not be aware of another powerful form of...
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News
Farella Lawyers Recognized as 2023 IP STARS by Managing Intellectual Property
Farella Braun + Martel intellectual litigation partners Daniel Callaway , James Day , Jeffrey Fisher , Winston Liaw , and Eugene Mar were recognized by Managing Intellectual Property in the 2023 edition of IP...
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News
USAA Wins Patent Agreement With Discover, Vows To Keep Going After Banks
Eugene Mar spoke to American Banker for the article, "USAA Wins Patent Agreement With Discover, Vows To Keep Going After Banks." Link (subscription required): https://www.americanbanker.com/news/usaa-wins-patent-agreement-with-discover-vows-to-keep-going-after-banks Eugene said this becomes a business decision for a...
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Publication
Under FTC’s New Proposed Rule, Employers Will No Longer Be Able to Rely on Noncompete Agreements
The Federal Trade Commission (FTC) has proposed a rule that would prohibit the use of noncompete agreements in employment contracts. Noncompete agreements prevent employees and independent contractors from pursuing certain forms of employment &ndash...
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Publication
How To Avoid Allegations of Trade Secret Misappropriation in California
When departing a company, an executive, founder, or employee with access to trade secrets or confidential information may face legal allegations around whether they will use or disclose their former employer’s trade secrets at...
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