Business Litigation

Class Action

One significant area of high stakes business litigation is consumer class actions. As with our general complex civil litigation practice, Farella has significant reputation, background, and talent. 

We differentiate ourselves from other firms with respect to consumer class actions based in part on the same issues that differentiate us as to complex litigation generally:  that our attorneys try cases and litigate with the end in mind, that our associates get early responsibility and develop better judgment earlier in their careers, and that we staff cases with smaller teams both to improve strategic judgments and also to control costs. Our experience in representing both plaintiffs and defendants also distinguishes us:  we are better able to understand our adversaries and their pressure points because we have walked a mile in their shoes, and have developed discipline around deciding what work actually needs to be done.  We discuss these elements at greater length in our response to the general complex litigation answer.

Consumer class actions under California Business & Professions Code section 17200 have become common as plaintiffs' attorneys appoint themselves as “private attorney generals” and bring claims that business conduct is “unfair, fraudulent, or unlawful” – even where no one intended harm, no on relied on the alleged false statement, and even where the rule or regulation wasn't intended to be privately enforced. 

Firm Highlights

Event

Bay Area Opportunity Zones 2.0

On the heels of recently released regulation by the US government, we dive back into the state of OZs in the Bay Area. What You'll Learn What are the most important takeaways from the...

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Event

Women in Cleantech & Sustainability

Lysondra Ludwig will speak at the WCS Talks - a full day TED-Style event and startup pitch competition hosted by Google.

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Publication

Keeping Tabs on Energy Efficiency – New Benchmarking Requirements for San Francisco

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Publication

What California’s New Security Law Means to Your Business

Commonsense IoT security steps that startups and small business should consider to comply with California’s new law California recently enacted a new law, Senate Bill 327, that requires companies that make Internet of Things...

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Publication

Legal Ins and Outs of 'Opportunity Zones' — So Far

A new tax incentive intended to stimulate investment in low-income communities known as opportunity zones has attracted significant attention from investors, developers, and business owners since its enactment under Section 1400Z-2 of the Internal...

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News

The Legal 500 United States 2019 Recognizes Farella Braun + Martel Practices & Attorneys

The 2019 edition of Legal 500 United States recognized Farella Braun + Martel among the top firms in the Construction, Land Use/Zoning, and Not-for-Profit practice areas. Recognized attorneys include: Construction Adam Dawson CJ Higley...

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Event

Cannabis and Employment Law

Rebecca Stephens will present the session "Cannabis and Employment Law" at the Network of Trial Law Firms' Litigation Management in a New York Minute – 2019 Edition event. Overview:  Medical marijuana is now legal in 33...

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News

Former City of Napa Planner Rick Tooker Joins Farella Braun + Martel

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Publication

Are You Background Checking Your Contractors? If So, Exercise Caution.

Employers who use background checks in their hiring processes are likely aware of the various requirements under the Fair Credit Reporting Act (FCRA) and analogous state statutes. They must provide clear disclosures and obtain...

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News

Farella Braun + Martel Attorneys Named 2019 IP Stars by Managing Intellectual Property

SAN FRANCISCO, May 21, 2019: Farella Braun + Martel’s James L. Day , Jeffrey M. Fisher , Eugene Mar , Stephanie P. Skaff and Roderick M. Thompson have been named IP Stars by Managing...

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